One difficulty associated with using advertising as part of a marketer's IMC efforts is
A) breaking through the clutter of other messages targeted for the same audience.
B) that it is more expensive than personal selling.
C) that it only works when communicating to the most uninformed consumers.
D) that government regulations have significantly decreased allowable advertising frequencies.
E) that it is considered old-fashioned by many younger consumers.
Correct Answer:
Verified
Q81: Lamar is assessing the long-term effectiveness of
Q82: Public relations is the component of IMC
Q87: Firms can use _ to bring customers
Q87: Ryan is debating how to allocate the
Q90: The increased use of customer databases has
Q90: In recent years, the component of IMC
Q91: Sales promotions include all of the following
Q93: Personal selling is an especially important part
Q94: A _ can be used to create
Q106: The goals of IMC need to
A)expand as
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents