Yolanda asked her firm's advertising agency to estimate how often consumers saw her firm's IMC message and what percentage of the target audience was exposed to the message.Yolanda is asking for __________ data.

Question

Quizplus · Accepted Answer

Yolanda is asking for information about the exposure of her firm's IMC message, specifically how often people saw it (frequency) and what percentage of the target audience was reached (reach). This falls under the category of frequency and reach data.

Yolanda Asked Her Firm's Advertising Agency to Estimate How Often