Effective multichannel operations require an integrated CRM (customer relationship management) system with a centralized customer data warehouse.

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An integrated CRM system with a centralized customer data warehouse helps to create a single source of truth for customer data, providing a complete view of the customer across multiple channels. This allows for personalized and consistent communication and engagement with customers, leading to a more effective multichannel strategy.

Effective Multichannel Operations Require an Integrated CRM (Customer Relationship Management)