__________ distribution intensity helps a seller to maintain a particular image and control the flow of merchandise into an area.

Question

Quizplus · Accepted Answer

Selective distribution is the distribution of products through a limited number of channels or outlets in a particular geographic region, which helps the seller maintain a specific image and control the flow of merchandise into an area. This type of distribution is suitable for products that require special handling, have limited demand, or have a high price. Selective distribution limits the availability of the product, creates a perception of exclusivity, and provides better control over pricing and promotion.

__________ Distribution Intensity Helps a Seller to Maintain a Particular