Marlie designs and manufactures specialty furniture. She has a number of unique products but can only produce in limited quantities. Marlie will probably NOT use a market penetration strategy because
A) there are few barriers to competitive entry in the market.
B) she could not meet a rapid rise in demand.
C) a low price would indicate low quality.
D) she would have to determine zone pricing discounts.
E) the experience curve effect would drop unit costs too rapidly.
Correct Answer:
Verified
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