Warren is conducting a marketing research project. He is not sure what questions to ask or what types of consumers he should talk to. Warren is ready to conduct quantitative research.

Question

Quizplus · Accepted Answer

Warren should conduct qualitative research first to gather insights on what questions to ask and what types of consumers to talk to before conducting quantitative research. Quantitative research involves collecting numerical data and analyzing it statistically, which is done after qualitative research to test hypotheses and quantify trends.

Warren Is Conducting a Marketing Research Project