Assuming that a market research study will answer important questions and reduce uncertainty associated with the proposed project, a major question that needs to be addressed before starting the study is:

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Before investing time and resources into a market research study, it is important to ensure that top management is committed to the study. Without their support, it may be difficult to implement any changes or decisions based on the study's findings. The other factors, such as presenting the results, conducting observational research, defining questions, and managing the research can be addressed once there is clarity on top management's support.

Assuming That a Market Research Study Will Answer Important Questions