After reviewing the existing data on seasonal spending by his company's customers, Marvin decided he needed new information collected to address his research questions. Marvin will need __________ data to address the questions in his market research study.

Question

Quizplus · Accepted Answer

Marvin needs new information to address his research questions, which means the data has not been collected before. Therefore, he needs to collect primary data specifically tailored to answer his research questions. Secondary data refers to data that already exists, while mined and syndicated data refer to different techniques of collecting or analyzing data. Warehoused data refers to a company's internal database, and it may or may not be relevant to Marvin's research questions.

After Reviewing the Existing Data on Seasonal Spending by His