A restaurant chain is working to improve the quality of its food and service. It recruits customers who agree to respond to customer satisfaction surveys once every three months over the next two years, to track its progress. What kind of data is the restaurant chain collecting?

Question

Quizplus · Accepted Answer

The restaurant chain is collecting panel data, which is data collected from the same group of people over a period of time to track changes and trends. In this case, the customers are agreeing to respond to surveys every three months for two years, making them a panel. Internal secondary data would be data collected by the restaurant chain itself, such as sales figures or employee records. Focus group data would be data collected from a specific group of people in a discussion format. External secondary data would be data collected from outside sources, such as industry reports or government statistics. Scanner data would be data collected from the barcodes of products purchased at the restaurant, which is not relevant in this scenario.

A Restaurant Chain Is Working to Improve the Quality of Its