Which of the following provides the information needed to confirm insights and help managers to pursue appropriate courses of action?

Question

Quizplus · Accepted Answer

Quantitative research involves the use of numerical data and statistical analysis to confirm insights and provide actionable information for managers. It is often used to measure the level of a particular phenomenon or behavior, such as customer satisfaction, sales growth, or market share. Quantitative research can provide reliable and valid data that can be used to make informed decisions and support management strategies. Qualitative research, observation research, in-depth interviews, and social media monitoring can provide valuable insights, but they may not provide the level of confirmation and actionable information that quantitative research can offer.

Which of the Following Provides the Information Needed to Confirm