McDonald's recently introduced a Favorites Under 400 Calorie Menu as part of an attempt to reverse the perception that McDonald's sells only unhealthy food. Suppose that McDonald's, as a follow-up, collects and analyzes social media posts from Facebook, Twitter, and similar sites, hoping to understand whether consumer perceptions are improving. This would be an example of

Question

Quizplus · Accepted Answer

The collection and analysis of social media posts is an example of sentiment mining, which involves using natural language processing and other techniques to identify and analyze the sentiment and opinions expressed by consumers online. This is a form of qualitative research that can provide insights into consumer perceptions and attitudes towards a brand or product.

McDonald's Recently Introduced a Favorites Under 400 Calorie Menu as Part