Before deciding on a new promotional campaign, Jeffrey's Muffins looked at its customers' buying patterns over a 15-year period as determined by their use of a loyalty card. What method did Jeffrey's use to make sense of the data that was available?

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Jeffrey's Muffins used data mining to analyze their customers' buying patterns over a 15-year period as determined by their use of a loyalty card. Data mining is the process of examining large data sets to uncover patterns, correlations, and other insights that can be used to make informed business decisions.

Before Deciding on a New Promotional Campaign, Jeffrey's Muffins Looked