With a huge influx of Hispanic consumers into his marketplace, Bill Deal, owner of Columbia Ford Motor Dealership, wants to know whether Hispanic consumers make car purchase decisions differently from his other customers. Assuming that the information does not already exist, which primary data collection method would you recommend and why?

Question

Quizplus · Accepted Answer

The Answer of With a huge influx of Hispanic consumers into his marketplace, Bill Deal, owner of Columbia Ford Motor Dealership, wants to know whether Hispanic consumers make car purchase decisions differently from his other customers. Assuming that the information does not already exist, which primary data collection method would you recommend and why?

With a Huge Influx of Hispanic Consumers into His Marketplace