Ryan knows that one of the goals of value-based marketing is to provide greater value to consumers than competitors offer. To accomplish this goal, Ryan's firm must look at everything it does
A) to value each person in the organization.
B) for each generational cohort.
C) to avoid cultural clashes.
D) from a consumer's point of view.
E) to sensitize organization members to ethical values.

Question

Quizplus · Accepted Answer

To provide greater value to consumers than competitors offer, Ryan's firm must look at everything it does from a consumer's point of view. This means understanding the needs, preferences, and desires of the target audience and designing marketing efforts to meet those needs effectively. This ensures that the firm is delivering value to customers that satisfies their needs better than those of competitors.

Ryan Knows That One of the Goals of Value-Based Marketing