Yvonne knows her firm must look at everything it does from a consumer's point of view.One major difficulty is that consumers' __________ change(s)over time.
A) ethnic background
B) needs, wants, and ability to purchase
C) culture
D) just-in-time processes
E) demographics

Question

Quizplus · Accepted Answer

Consumers' needs, wants, and ability to purchase can change over time, which makes it difficult for firms to anticipate and meet their needs. It is essential for firms to continuously monitor and adapt to these changes to remain competitive in the market.

Yvonne Knows Her Firm Must Look at Everything It Does