The difference between a firm's immediate marketing environment and its macroenvironment is that the macroenvironment is
A) external.
B) easier to understand.
C) easier to control.
D) the same as the immediate environment.
E) internal.

Question

Quizplus · Accepted Answer

The macroenvironment includes external factors that are outside of the firm's control, such as economic, technological, demographic, and cultural trends. In contrast, the immediate marketing environment includes factors such as competitors, customers, suppliers, and intermediaries that are more directly under the firm's influence and can be more easily managed.

The Difference Between a Firm's Immediate Marketing Environment and Its