Marketers should not assume that they can target all Asian consumers in the United States with one strategy because
A) they speak different languages and come from different cultures.
B) Asians do not respond to marketing efforts.
C) there are not enough Asians in the United States to effectively target.
D) each major city tends to have only one group of Asians in large numbers.
E) one strategy is likely to be more expensive than multiple strategies.

Question

Quizplus · Accepted Answer

Asians in the United States come from a variety of countries and cultures, each with their unique languages and customs. It is important to understand these differences to effectively target and appeal to a specific Asian consumer group.

Marketers Should Not Assume That They Can Target All Asian