Marketers in the United States are paying increasing attention to ethnic groups because
A)they represent a majority of the population in nonurban areas of the country.
B)approximately 80 percent of all population growth in the next 20 years is expected to come from minority groups.
C)they are more susceptible to marketing messages.
D)government subsidies assist marketers attempting to communicate value to these groups.
E)country culture is replacing regional culture as a key marketing consideration.

Question

Quizplus · Accepted Answer

According to the information provided, minority groups are expected to account for the majority of population growth in the next 20 years. This suggests that marketers would be wise to pay attention to these groups in order to reach a growing portion of the population.

Marketers in the United States Are Paying Increasing Attention to Ethnic