Because Americans are working longer hours without increases in real, disposable income, and are using an army of communication devices to keep up with the demands in their personal and work lives, retailers are
A) increasing their budgets for traditional advertising outlets like television and radio.
B) making their products available whenever and wherever consumers want them.
C) outsourcing marketing communications to global production facilities.
D) focusing only on those demographic cohorts that have time to relax.
E) de-emphasizing U.S. sales and expanding globally.

Question

Quizplus · Accepted Answer

With Americans being busier than ever, retailers are making their products available whenever and wherever consumers want them, through options like online shopping, 24/7 availability, and mobile apps. This accommodates consumers who have limited time and need the convenience of being able to shop whenever and wherever they are.

Because Americans Are Working Longer Hours Without Increases in Real