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When Johnson and Johnson Removed All Tylenol from the Shelves

Question 22

Multiple Choice

When Johnson and Johnson removed all Tylenol from the shelves after some containers were tampered with, poisoning and killing seven people, the company


A) sacrificed short-term profits for long-term credibility.
B) was forced to do so following extensive consumer outcry.
C) was ordered to do so by the Food and Drug Administration.
D) felt that nothing could stop Tylenol from losing most of its customers.
E) developed plans to sell the returned Tylenol bottles in less developed countries.

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