Hisaoki Picks Up the Local Newspaper and Reads a Stinging

Hisaoki picks up the local newspaper and reads a stinging letter to the editor criticizing his beverage company for supporting a sporting event for handicapped children. The letter writer is critical of a banner displayed at the event, with the logos of alcoholic beverages and Hisaoki's company name. Hisaoki never considered that this problem might arise. In the Framework for Ethical Decision Making, Hisaoki's company failed to

A) identify issues.
B) promote the firm's corporate social responsibility efforts.
C) analyze the needs of the industry.
D) brainstorm and evaluate alternatives.
E) choose a course of action.