If Melissa decides to sell the best ice cream on earth, and intends to establish a strong ethical climate in her organization, during which phase of the strategic marketing planning process should she introduce ethical considerations?

Question

Quizplus · Accepted Answer

Ethical considerations should be introduced during the planning phase of the strategic marketing planning process. This will ensure that ethical guidelines and values are integrated into the overall marketing strategy and that the organization operates in an ethical manner from the outset. Waiting until the implementation or control phases may lead to ethical dilemmas and problems that could have been avoided with an earlier ethical focus. The experience phase is focused on evaluating and learning from the marketing campaign, so it is too late to introduce ethical considerations at this point. While ethics is an important consideration for any business, it should be integrated into the overall planning process rather than being a separate phase.

If Melissa Decides to Sell the Best Ice Cream on Earth