Twitter can help to build a brand's image by educating and engaging consumers. However, one central issue for companies using Twitter is

Question

Quizplus · Accepted Answer

Timely management of Twitter accounts is a central issue for companies using Twitter as it requires constant monitoring and quick responses to consumer inquiries, comments or complaints. A company's failure to address these issues in a timely manner could result in a negative impact on its brand image.

Twitter Can Help to Build a Brand's Image by Educating