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Every Year, Doritos Sponsors Its Crash the Super Bowl Contest

Question 90

Essay

Every year, Doritos sponsors its Crash the Super Bowl contest, inviting consumers to create ads for Doritos. The winning ad is aired on the Super Bowl. Of the four types of social media users identified in the text, which group would be most likely to enter the contest, and why?

Correct Answer:

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Creators, because those indivi...

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