Jami sells construction equipment. Whenever she calls on her building contractor customers, she asks whether they are having any problems. In doing so, Jami is addressing which of the following core aspects of marketing?

Question

Quizplus · Accepted Answer

By asking her customers if they are having any problems, Jami is gathering information about their needs and wants, and is attempting to satisfy those needs and wants. This is a core aspect of marketing known as "satisfying customer needs and wants".

Jami Sells Construction Equipment