After hurricanes like Katrina, many small building contractors will flock to the damaged area, charging whatever customers will pay for temporary repairs to roofs and other parts of damaged homes. These contractors are engaged in a(n) __________ marketing orientation.
A) transactional
B) external
C) relational
D) internal
E) value driven

Question

Quizplus · Accepted Answer

The contractors are focused on making a quick profit from the immediate needs of customers, indicating a transactional marketing orientation.

After Hurricanes Like Katrina, Many Small Building Contractors Will Flock