Georgia, the outside sales rep for a major building supply company, reads a report stating that building permits are down dramatically in her sales territory. She had noticed that things were slowing down, but now she has data confirming her impression. Based on this information, one important function Georgia should provide is

Question

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With the knowledge that building permits are down, Georgia should advise the production and purchasing departments to produce or order smaller quantities of products to avoid excess inventory. This will save the company money in the short term and prevent the need for heavy discounting in the long term. Pushing customers to buy needless products would harm the company's reputation, while assisting customers with product recalls is irrelevant in this context. Avoiding contact with competing firms would be detrimental to Georgia's networking efforts, and estimating profit per sale is too narrow in focus; Georgia should think beyond her own sales to the company's overall health.

Georgia, the Outside Sales Rep for a Major Building Supply