A friend of yours comments, "I'm starting my own business. I have a perfect product that no one else can touch, but I have no use for marketing. That's just for the mega-corporations." Which of the following arguments would you NOT use in talking about marketing?
A) Marketing helps new ventures organize, operate, and assess risk.
B) Marketers help address unmet customer needs, regardless of the size of the firm.
C) Marketing focuses on the product, but only as one element. Three other areas are Promotion, Price, and Place.
D) Marketers are skilled at communicating the value of the product to potential customers.
E) Marketing isn't essential now, but it will be in a year or two when the product takes off.

Question

Quizplus · Accepted Answer

While all of the other arguments would be valid in explaining the importance of marketing, suggesting that it's not essential now but will be later is not a strong argument. Waiting until a product takes off to invest in marketing could be too late as it may already have missed opportunities for growth and customer acquisition.

A Friend of Yours Comments, "I'm Starting My Own Business