Manufacturers, wholesalers and retailers can all own brands.
This is correct; any kind of firm in the supply chain can own brands.
Correct Answer:
Verified
Q20: For a company like Pepsi-Cola, brand dilution
Q21: Claire always liked Lands' End raincoats, so
Q22: A product is _ that can be
Q23: Brands are assets that can be legally
Q24: Marketers spend billions of dollars annually attempting
Q26: The decision to delete a product is
Q27: _ is the number of items within
Q28: For a brand name to be effective,
Q29: A _ is a group of associated
Q30: A familiar brand name always helps the
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