A personal digital assistant programmed with key customers' birthdates, wine preferences, and food allergies is a(n) __________ tool.
A) SKU
B) PDQ
C) IMF
D) CRM
E) GATT
Keeping track of customers' preference enhances the relationship and increases brand loyalty, all part of customer relationship management (CRM) .
Correct Answer:
Verified
Q73: Which of the following is the best
Q74: Frequent buyer / user award programs are
Q75: For marketers, one of the benefits of
Q76: Another name for a manufacturer's brand is
Q77: _ is another term for private-label brands.
A)
Q79: Jenna always buys Stacy's brand pita chips.
Q80: Consumers might not realize that Old Spice
Q81: Which of the following is NOT one
Q82: Brand dilution occurs when
A) customers see the
Q83: Andy likes gourmet popcorn and will spend
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents