Procter & Gamble Is a Huge National Brand Manufacturer

Procter & Gamble is a huge national brand manufacturer. By having leading brands like Tide and Crest, P&G

A) can monopolize store brands.
B) has greater opportunity to dictate retail pricing.
C) has greater control over marketing strategy.
D) can increase brand dilution.
E) can eliminate any local competition.
Brand ownership gives the owner greater control over marketing strategy-the ability to position the brand and to establish the marketing mix.