Zappos, an Online Shoe Company, Knows Shoes Are Typically A(n)

Zappos, an online shoe company, knows shoes are typically a(n) __________ good, with consumers often spending time comparing alternatives. They overcome that aspect of consumers' search process by offering a free, no questions asked return policy.

A) specialty
B) shopping
C) convenience
D) ritual
E) impulse
Shoes are typically a shopping good, where consumers compare alternatives.