Suppose that Walgreens (a major drug store chain) wants to introduce its own brand of cough medicine that is similar in contents and packaging to a national brand, but at a lower cost. What kind of brand would Walgreens be introducing?

Question

Quizplus · Accepted Answer

Walgreens would be introducing a private-label brand, which is a product developed by a retailer and sold under its own brand name at a lower price point than national brands.

Suppose That Walgreens (A Major Drug Store Chain) Wants to Introduce