When Meg planned her trip to Australia, she spent months evaluating packages, airfares, and hotel accommodations. Meg's trip is an example of a(n) ________ product.

Question

Quizplus · Accepted Answer

Meg spent time comparing alternatives, which is a characteristic of a shopping product. This rules out convenience and unsought products. While Meg's trip was certainly a sought-after experience, the fact that she evaluated different options makes it a shopping product rather than a specialty product that customers are willing to go out of their way to find.

When Meg Planned Her Trip to Australia, She Spent Months