BP handled the 2010 oil spill crisis in the Gulf of Mexico in a reactive manner.

Name: BP handled the 2010 oil spill crisis in the Gulf of Mexico in a reactive manner.
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When managers talk about "putting out fires," they are talking about reactive change,making changes in response to problems or opportunities as they arise.This is the approach of BP here,as it did not use all preventative technology and did not immediately have a method to stop the leaks.

BP Handled the 2010 Oil Spill Crisis in the Gulf