A data-mining technique used to predict future behavior and anticipate the consequences of change is known as ___.
A)data digging
B)the decision tree
C)decisions by trends
D)predictive modeling
E)GIGO

Question

Quizplus · Accepted Answer

Predictive modeling is a data-mining technique used to predict future behavior and anticipate the consequences of change.Companies such as Capital One look well beyond basic statistics,using data mining and predictive modeling to identify potential and most profitable customers.Thus,Capital One conducts more than 30,000 experiments a year,with different interest rates,incentives,direct-mail packaging,and other variables to evaluate which customers are most apt to sign up for credit cards and will pay back their debt.

A Data-Mining Technique Used to Predict Future Behavior and Anticipate