A and B Supply,a small family-owned company,sells high-priced pens,some as expensive as $2,500,to executives in its area.Very few companies have chosen to market this product,and A and B has enjoyed record profits over the last 25 years.A and B Office Supply is an example of a company that would typically not choose not to utilize strategic planning.

Question

Quizplus · Accepted Answer

Research results indicate that for small companies strategic planning is probably not worth the effort unless the company is in a highly competitive industry where small differences in performance may affect the firm's survival potential.

A and B Supply,a Small Family-Owned Company,sells High-Priced Pens,some as Expensive