The upper-level managers of Brooms International,a 120-year-old broom and mop manufacturing company,realize that their production facility is outdated.Therefore,they know their competitors,with newer production plants,have gained a competitive advantage over their organization.This is an example of an external weakness.

Question

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Does your organization have obsolete technology? Outdated facilities? A shaky marketing operation? These are examples of organizational weaknesses,the drawbacks that hinder an organization in executing strategies in pursuit of its mission.

The Upper-Level Managers of Brooms International,a 120-Year-Old Broom and Mop