Organic Foods International has decided to increase its market share by hiring a marketing rep to visit businesses in the area and invite their employees to shop at Organic Foods and for monthly health events.The store also hired two new employees to handle the anticipated increase in customer traffic.Organic Foods is utilizing a _____.

Question

Quizplus · Accepted Answer

A growth strategy is a grand strategy that involves expansion,as in expanding sales revenues,market share,number of employees,or number of customers or (for nonprofits)clients served.In a variation of this strategy,it can increase its promotion and marketing efforts to try to expand its market share.

Organic Foods International Has Decided to Increase Its Market Share