Pedro,CEO of a successful IT company,is constantly reading press releases,ads,and news articles about his competition,and he regularly checks information about new competitive products and visits trade shows to study his competition.Pedro is involved in ____.

Question

Quizplus · Accepted Answer

Gaining competitive intelligence isn't always easy,but there are several avenues and,surprisingly,most of them are public sources including the public prints and advertising,investor information,and informal sources.A competitor's customer records are not available publicly,nor would they yield much information about upcoming plans.

Pedro,CEO of a Successful IT Company,is Constantly Reading Press Releases,ads,and