The owners of Smith's Yard Mart,a family-owned garden center in a rural community,is concerned over the news that a large retailer with a garden center is building a new store on the other side of town.This new retailer is a(n)____ for Smith's.

Question

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Threats are outside matters.Threats could be in the same categories as stated for opportunities: market segment analysis,etc.A competitor's new product may be a threat if it is likely to capture market share.

The Owners of Smith's Yard Mart,a Family-Owned Garden Center in a Rural