Mountain Rescue Incorporated sells emergency safety and rescue products to ski patrols and rescue workers at prices that are below those of its competitors,who offer a larger line of products and focus on broader markets.Mountain Rescue Incorporated is pursuing a ____ strategy.

Question

Quizplus · Accepted Answer

The cost-focus strategy is to keep the costs,and hence prices,of a product or service below those of competitors and to target a narrow market.

Mountain Rescue Incorporated Sells Emergency Safety and Rescue Products to Ski