When Holiday Inn Express stated that the organization strives to "be the primary source of hospitality in the communities" it serves by providing its customers "the best possible experience and by being good neighbors," this is a code of ethics.

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Vision statements answer the question,"What do we want to become?" or "Where do we want to go?" Here is Amazon's statement: "Our vision is to be earth's most customer-centric company;to build a place where people can come to find and discover anything they might want to buy online."

When Holiday Inn Express Stated That the Organization Strives to "Be