Keith Reinhard of the nonprofit group Business for Diplomatic Action said,"Americans are seen throughout the world as compassionate,caring people,who are helpful and soft spoken."

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Americans "are seen throughout the world as an arrogant people,totally self-absorbed and loud," says Keith Reinhard,former head of advertising conglomerate DDB Worldwide who is leading an effort to reverse that through a nonprofit group called Business for Diplomatic Action.

Keith Reinhard of the Nonprofit Group Business for Diplomatic Action