The _______________ model supplements, rather than replaces, physical distribution and marketing channels. Examples are Cisco and Dell.
A) market creator
B) channel reconfiguration
C) channel mastery
D) All of the choices are correct.

Question

Quizplus · Accepted Answer

The channel reconfiguration model supplements the physical distribution and marketing channels, instead of replacing them. Examples of companies that use this model are Cisco and Dell. The market creator model involves creating new markets, products, and services, while the channel mastery model involves dominating the distribution channels in the market. Therefore, B is the best choice.

The _______________ Model Supplements, Rather Than Replaces, Physical Distribution and Marketing