The _______________ model uses the Internet to reduce search costs and offers the customer a unified process for collecting information necessary to make a large purchase.
A) infomediary
B) supply chain innovator
C) channel mastery
D) market creator

Question

Quizplus · Accepted Answer

The infomediary model uses the Internet to collect and provide customers with information necessary to make a large purchase. This helps reduce search costs for customers and offers them a unified process for making informed purchasing decisions. Supply chain innovator, channel mastery, and market creator models do not specifically focus on reducing search costs for customers.

The _______________ Model Uses the Internet to Reduce Search Costs