Increasingly, businesses are moving to _______________ CRM systems, to involve business partners as well as customers in collaborative customer services.
A) operational
B) analytical
C) collaborative
D) portal-based

Question

Quizplus · Accepted Answer

The question specifically mentions "collaborative customer services" and states that businesses are moving towards involving business partners and customers in these services. This aligns with the idea of a collaborative CRM system, which allows for communication and collaboration between different stakeholders involved in the customer service process. Operational and analytical CRM systems focus more on internal operations and data analysis, respectively. Portal-based systems may or may not have collaborative features, so it is not necessarily the best choice.

Increasingly, Businesses Are Moving to _______________ CRM Systems, to Involve