According to the textbook case, on cars:
A) Cars are a goldmine of consumer information
B) Gathering consumer information from cars is not technologically feasible
C) Gathering consumer information from cars is not legal by federal right-to-privacy standards
D) Gathering consumer information from cars is not feasible from a financial perspective

Question

Quizplus · Accepted Answer

The textbook case suggests that cars are a goldmine of consumer information as they are increasingly connected and equipped with sensors that can track everything from driving behavior to entertainment preferences, making it feasible for automakers to gather vast amounts of data on consumers' habits and needs.

According to the Textbook Case, on Cars