If an organization offers its online package tracking system in a manner that allows its customers to access shipment information not only via a computer, but via a mobile phone as well, then such an action could fall into both the differentiation and innovation strategy categories.

Question

Quizplus · Accepted Answer

Offering a mobile phone option in addition to a computer option differentiates the organization from competitors who may only offer one option, and it also represents an innovation in terms of making the tracking system more accessible and convenient for customers.

If an Organization Offers Its Online Package Tracking System in a Manner