When a firm strives to find ways to help its suppliers and customers reduce their costs or to increase the costs of their competitors, it is pursuing a strategy of _______________.
A) innovation
B) alliance
C) cost leadership
D) growth

Question

Quizplus · Accepted Answer

The described strategy is the one of cost leadership, where the firm aims to reduce its own costs as well as the costs of its suppliers and customers. The objective is to maintain a competitive advantage by offering lower prices than competitors or making it harder for them to match those prices. Options A and D relate to broader business goals that may be pursued through a cost leadership strategy, while option B refers to a different type of strategic approach where companies form partnerships to achieve shared objectives.

When a Firm Strives to Find Ways to Help Its